It makes sense, anyway, since the practice of publishing for profits dates way back into the early days of conventional businesses and the Industrial Age. The advantage we have today in the Information Age, though, is that we are able to publish our own eZine (or newsletter) "paperlessly" without incurring high publishing costs and well... save plenty of trees in the process.

With every savvy marketer often quoting that "the money is in the list", it becomes all too clear as the money-making success formula for every eZine publisher and mailing list owner can be summed up as:

Subscriber = Prospect = Potential Customer